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Email response rates by industry

2003 Email Response Rate Study by the DMA, published Q2, 2004

Industry

Average Response

Business Services 2.27%
Catalog .82%
Communications 2.65%
Computer/Electronic Products 1.87%
Education 1.94%
Entertainment Recreation 1.34%
Financial Products 1.41%
Health Services 2.29%
Insurance Carrier .07%
Manufacturing 3.39%
Membership Orgs 1.78%
Nonprofit fundraisers 2.59%
Packaged goods .44%
Publishing 1.75%
Professional Services 1.46%
Retail Stores 2.71%
Travel 1.87%
Web Only Marketers 1.71%



  
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