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Email response rates by industry
2003 Email Response Rate Study by the DMA, published Q2, 2004
Industry |
Average Response |
| Business Services |
2.27% |
| Catalog |
.82% |
| Communications |
2.65% |
| Computer/Electronic Products |
1.87% |
| Education |
1.94% |
| Entertainment Recreation |
1.34% |
| Financial Products |
1.41% |
| Health Services |
2.29% |
| Insurance Carrier |
.07% |
| Manufacturing |
3.39% |
| Membership Orgs |
1.78% |
| Nonprofit fundraisers |
2.59% |
| Packaged goods |
.44% |
| Publishing |
1.75% |
| Professional Services |
1.46% |
| Retail Stores |
2.71% |
| Travel |
1.87% |
| Web Only Marketers |
1.71% |
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