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Sports Marketing Experience

Christine Speedy's experience in sports marketing encompasses team, league, agency, athlete, and sponsor. Experience includes creating and printing marketing materials, event signage, sponsorship sales, ecommerce, web site development, consulting, budgeting, and speaking. From email blasts to contests, Christine has engaged in nearly every sports marketing activity one can imagine. logo
Branding sample: this icon was created for both online use and in print


Wrote and implemented Internet Marketing plan for 1st Miami Dolphins web site

 numerous 'firsts' and awards including:
   - 1st independent NFL team web site
   - personally sold web only sponsorships offsetting all costs for first year of operation
   - personally developed relationships with Yahoo!, DoubleClick, and RealNetworks; first in NFL and eventually led to league-wide alliance
   - Generated significant new revenue streams in ecommerce and advertising
   - highest web site traffic for any pro sports team (unofficial TMR stat)
   - 1999 Golden Web Award -- Int'l. Assoc. of WebMasters and Designers
   - 1999 International Webby Awards Winner
   - 1999 Golden Arrow Award -- Fla. Direct Marketing Assoc.
   - 1998 Golden Arrow Award -- Fla. Direct Marketing Assoc.
   - 1998 Gold Addy Award -- Ad Club of Gtr. Ft. Lauderdale
   - 1998 Best NFL Team Site -- U.S. Fans
   - 1998 Best NFL Team Site -- Dick Butkus Football Network
   - 1997 Best NFL Team Site -- Dick Butkus Footballl Network

 Wrote and implemented Internet Marketing plan for 1st Fla. Marlins web site

 Created Fla. Marlins media guide cover


 Planned, developed, and marketed 1st Pro Player Stadium web site for Super Bowl XXXIII

Golf clubsRetail

 Planned, developed, and marketed 1st web site

 Developed 1st direct mail catalog for The Sports Authority

 Additional The Sports Authority work included: in-store displays, packaging design, photography, advertising inserts


 Planning, developing, search engine marketing for

 Event marketing materials including catalog, handouts, and banners for agency specializing in NASCAR

 Neostar Sports - graphics services for Dan Marino Golf Celebrity Tournament and NASCAR related custom Internet programming application

Sports and Sponsorships logo
Sports and Sponsorships needed a new image. With re-branding anchored by a new logo, the agency is easily identifiable in any media. Blue reverse of the logo is shown here for greater web impact. Company explodes sales in next 12 months following the rebranding.


 Resource for Street & Smith's reporters for web related articles

 Resource for Team Marketing Report book "selling.sports.on.the.web- The complete guide to revenue generating sports Internet sites"

 Resource for Miami Dolphins staff advising individual athletes regarding setting up personal and non-profit web sites

 Participant in annual Street & Smith's Sponsorship Forum

 Participant in Street & Smith's Motorsports Marketing Forum

 Participant in DMA's annual conferences

 Who's who in Internet Marketing for business, AOL


 "I've always been involved in sports- it's my passion in life and when I can mix it with business, that's the best job in the world!" Christine Speedy, President of Schantz Inc.

 Christine is an avid golfer and board member of the Executive Women's Golf Association (EWGA).

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