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Description:
In 1995 Christine Speedy wrote an unsolicited 3-year Internet marketing plan for the Miami Dolphins. From dozens of options, her plan was chosen and the site was entirely underwritten by sponsors she obtained that first year. Under her stewardship through mid-2002, the site achieved and maintained its leadership position for high traffic and unique content. Product and sponsor sales exploded. MiamiDolphins.com leads the entire sports industry for an individually owned professional sports team site, as reported by Street & Smith's Sports Business Journal.
In the study
that rated the
121 MLB, NBA,
NFL and NHL team
web sites, MiamiDolphins.com
was selected
as the ninth
best site in
those sports.
Note:
The site features database driven content for on-demand updating by the team. No html or other programming knowledge is required. Programming can easily be adapted for any professional sports team or companies with similar needs.
Scope of work:
Strategic
planning,
project management
for creative
and programming,
research,
sponsorship
sales, preferred
partner selection,
on-line marketing,
and account
management.
Contest planning
, development
and implementation.
Interactive
kids games,
stadium event
planning,
Live broadcast
events and
so much
more!
Developed
relationships
with Real,
DoubleClick,
and Yahoo,
plus worked
with
Coca
Cola, Earthlink,
AOL, NFL Films,
NFL Properties,
Nike, The Sports
Authority,
CBS Sportsline,
Don Shula's
Hotel & Golf
Club, Norwegian
Cruise Lines,
First Union,
and
Pizza Hut
to help them
achieve
their
online initiatives.
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Miami Dolphins 